Launching across ASICS brand stories the HYPERGEL-KENZEN is a new line in ASICS footwear combining street style with high performance GEL® technology, for all day and all-night comfort.

The new design incorporates GEL® technology with slip-on construction and GEL beads integrated into the midsole.  Every HYPERGEL shoe is unique and provides an enhanced cushion effect which reduces impact and preserves energy, resulting in improved comfort and endurance as the midsole restores its form faster than comparable footwear models.

ASICS is rolling out a HYPERGEL-KENZEN x Aoki campaign featuring international DJ and producer Steve Aoki in ASICS brand stores across Europe from April 1st. The campaign celebrates those who are constantly moving, always in search of inspiration.

Aoki, who serves as the muse behind HYPERGEL, plays over 250 shows a year and holds two bachelor’s degrees. Constantly producing, designing, inventing – always moving.  The shoe is a testament to the versatility and endurance coveted in the marketplace today to cater to the newest generation of movers and creators.

“I am excited to be the face of HYPERGEL,” said Aoki. “I really like the futuristic look of the shoe. Whether I am in the gym, working in the studio or performing on stage, they are always on.”