Stella McCartney’s designs include a specially commissioned coat of armsLaunched this week in London, the new Team GB and ParalympicsGB kit design features a new official British Coat of Arms, commissioned by adidas and created by The College of Arms, created to act as a unifying symbol across the two teams and multiple sports.
The different garments include adidas CLIMA® technology, which wicks sweat and takes heat away from the body. Footwear features the popular adidas BOOST® technology.
Stella McCartney, Creative Director for the adidas Team GB and ParalympicsGB official kit, said: “The goal for Rio 2016 was to rewrite the rules of performance and design for athletes, allowing them to look and feel like champions on and off the field. The inspiration behind the design was this idea of contrasting British tradition with a modern attitude. The new Coat Of Arms, specially commissioned for this project, and traditional Union Flag hues sit alongside bold textures and modern silhouettes to create a strong identity and make the athletes feel like a team.”