As The Private Yogi (TPY) celebrates six months of successful operation, it announces exciting new offerings to strengthen its portfolio of services across the capital.
The new additions are supported with an energetic brand campaign #breatheLDN with more details available by texting BREATHELDN to 60777.
The Private Yogi was launched in April 2017 to offer one-to-one bespoke yoga sessions across London with expert teachers who inspire, motivate and lend life wisdom when and where clients require it. Following a very positive first six months and in response to feedback and requests, from October, TPY will launch an innovative corporate programme AND create and deliver exceptional yoga events across the capital.
Destined to drive the brand to new heights across London, TPY has partnered with adidas CityRuns 10k race series to facilitate post-run sessions in the six races in 2017-2018. The partnership kicks off on 8 October in Shoreditch and promises to stretch both body and mind post-run.
In addition, from 19 October TPY will be taking up residency at Not Just Yoga in Notting Hill every Thursday at 7pm. Promising yoga with a new twist each week, residency kicks off with an innovative ‘Yoga Blindfolded and Candlelit Surprise’ launch session. Participants will be gently guided through a yoga class that will take them to a new level; where they will move solely in the present moment, trusting their body to know the way as they completely let go, drifting off to soft music that soothes the soul and waking to a Candlelit Surprise.
Adding a second new proposition, TPY will begin offering tailor-made, totally bespoke Corporate Yoga Classes for the city’s professionals. A menu of yoga services, bespoke corporate events and employee benefits will comprise the dedicated service.
These brand extensions will complement the original private service yoga programmes – Sport; Fitness; Detox; Injury and Pregnancy.
Seamlessly bringing together all the new and exciting elements is an energetic brand campaign – #breatheLDN – that showcases TPY’s commitment to spreading, and spearheading, the benefits of yoga. Running across all social media channels, #breatheLDN promises to inspire, motivate and challenge, working hard to share its ultimate aim of helping one million Londoners improve their physical and mental wellbeing through the practice.
TPY is committed to wellness, creating a family of clients, teachers and partners. With one aim to spread the joy of yoga with as many people as possible, TPY has a bold dream of sharing yoga with a million people worldwide by 2028.