ASICS launched the FlyteFoam® Fast Series to international guests with a spectacular 60m sprint at the top of Tower Bridge, one of London’s most iconic landmarks.
The ASICS FlyteFoam® Fast Series is a brand-new collection of special speed running shoes featuring the innovative FlyteFoam midsole material, including the new NOOSA FF™, GEL-DS TRAINER™ 22 and a colour-updated DynaFlyte™.
Transforming the two panoramic high-level glass walkways in Tower Bridge 40m above the river Thames, ASICS created an immersive experience that pushed runners to smash their own speed record on a specially designed flight path.
ASICS flight attendants were on hand to prep the runners in the take-off zone ahead of their FlytePath experience. An aviation themed sprint, including wind machines, sequenced lights and sound effects created the ultimate speed experience, encouraging guests to not just run, but to fly.
Special guest on the night was elite ASICS athlete Jan Frodeno, Olympic gold medalist and two-time Ironman World Champion. The German triathlete fronts the FlyteFoam® Fast Series campaign alongside American track and field athlete, Candace Hill. The event was hosted by model / presenter Vogue Williams and broadcast on Facebook Live achieving over 65,000 views.
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