Marathon runners fight fatigue, boredom, hunger, thirst and pain as they race against the clock and pound the pavement in this ultimate test of endurance. TAG Heuer has partnered with six of the world’s most iconic races— the New York,…
ashmei has long been a champion of the incredible performance benefits of Merino wool. But this summer, the premium British sportswear brand has teamed up with The Woolmark Company to roll out a campaign that champions wool as the ultimate…
FITLY is an Innovative Running Pack, filled with novelties, designed by runners for runners. Thoracic Belt System Picture yourself running; your hands naturally swing by your subpectoral region at every stride. What a biomechanically ideal location to store and retrieve your…
Tomorrow, adidas will release the AM4SH shoe, the latest in a series of high performance running footwear the brand is producing in its digital and automated SPEEDFACTORY facilities. With the intention to create a specialized running shoe for those who…
Wiggle have launched their latest Boutique collection including handpicked pieces from their running gear collection. Wiggle has brought a unique flair to running apparel. Whether it’s looking trendy and unique while running up that mountain or stopping off for a…
NWTNLabs, a leader in performance wearables, today announces the launch of RUNVI, the smart insoles that provide real measurement to help health and fitness lovers achieve their goals more efficiently, on Kickstarter. RUNVI features accurate power and performance measurement, real-time…
Brooks unveils its softest cushioning material ever, the all-new DNA LOFT foam. First appearing in the updated Glycerin 16, DNA LOFT is the second new midsole compound Brooks introduced this year and marks an acceleration of the company’s footwear innovation.…
For Summer 2018, performance running brand Saucony is launching its Life on the Run: White Noise Collection. The new range takes inspiration from the mind-clearing effects of a good run and celebrates the way exercise, and running speci- fically, can…
This week, adidas announces the first official UK release of AlphaEdge 4D, a high performance running shoe featuring midsoles crafted with light and oxygen using Digital Light Synthesis technology. Digital Light Synthesis is a breakthrough process pioneered by CARBON that…
1) It’s the ultimate way to multitask. Exercising, baby nap time, milk bought and post office trip. 2) Dads can earn brownie points by taking the little one out for a run and giving Mum a break/lie in. 3) When you consider…
Today marks the 5th anniversary of British born sportswear brand, Iffley Road and to celebrate they are releasing a NEW collection that draws inspiration from running greats of the past. By uniting high-performance fabrics, precision fit, heritage design and rigorous…