Brooks unveils its softest cushioning material ever, the all-new DNA LOFT foam. First appearing in the updated Glycerin 16, DNA LOFT is the second new midsole compound Brooks introduced this year and marks an acceleration of the company’s footwear innovation.
“After delivering our highest energy return technology with DNA AMP, we challenged ourselves to go back to the lab and create the same unparalleled experience for runners who prefer an ultra-soft running experience,” said Carson Caprara, director of global product line management, Brooks. “We heard from runners that they are looking for a supremely cushioned experience but don’t want any extra weight holding them back. With DNA LOFT we created a new way to blend our foam so that it delivers on-demand cushioning without added weight or bulk, providing runners with a comfortable and protected ride.”
Plush and protective, DNA LOFT maintains Brooks’ signature DNA midsole qualities, instantly adapting to the runners’ individual stride, weight and speed but provides a softer and more protected experience due to the midsole’s unique blend of Ethylene-vinyl acetate (EVA), rubber and air. Rubber adds longevity, ensuring the softness lasts the lifetime of the shoe while air decreases the material’s weight. A smarter take on a plush running material, DNA LOFT is engineered to be lightweight and ultra-soft without giving out underneath the foot.
Brooks will introduce DNA LOFT in the new Glycerin 16 on June 1st and in the new Ghost 11 on July 1st. The Glycerin 16 will sell for £135.00 RRP and the Ghost 11 for £120.00 RRP.
All products will be available on www.brooksrunning.com and at select retail partners.