Brooks Running, experts in running shoe technology, will give its softest experience yet on May 1st, with the launch of the new Glycerin 17 featuring DNA LOFT.

The Glycerin range has been setting the standard for cushioned running shoes ever since it debuted in 2002. And now runners’ feet are in for a next-level treat with the newest model, which is so comfy that it “turns streets into pillows”. The Glycerin 17 will be available online at brooksrunning.com and at retailers worldwide for £135 GBP from May 1st.

DNA LOFT is Brooks’ softest cushioning technology yet and has been quickly winning a cult following among runners since it debuted last year. It is featured throughout Brooks’ cushioned running shoes, including popular styles such as the Ghost and the Adrenaline GTS. Its proprietary blend of EVA foam, rubber and air is durable, lightweight and responsive, giving a plush, protective experience that adapts to each runner’s unique style. That means softness underfoot, without losing responsiveness and durability.

“Adding to the Glycerin 17’s luxurious experience underfoot, a new OrthoLite® sockliner provides step-in comfort as premium as a bed in a seven-star hotel suite,” says Hugo Chouissa, EMEA footwear merchandiser. Over foot, the internal stretch bootie moves and expands to enhance the fit and the breathability of the double jacquard, engineered mesh upper with 3D Fit Print which delivers flexible structure. “That “aaaaah” sound you’ll hear will be your feet sighing with pleasure”. On the outsole, IDEAL Pressure Zones evenly disperse impact away from the body while the Plush Transition Zone allows the foot to move smoothly from heel to toe. So now even the hardest run will seem soft.

Runners will be able to fulfil their new plush-crush when Glycerin 17 debuts online and in retail from May onwards. It comes in three colours for men and three for women, and is available in various widths, so no-one will have to sacrifice style for comfort.