Two lifelong runners launched HOKA ONE ONE in 2009, after years spent shaping lightweight shoes with extra-thick midsoles, initially embraced by ultra runners because of their enhanced cushioning and inherent stability.

HOKA ONE ONE recently launched its first knitted running shoe, the Hupana, for men and women. Offering brand new styles and updates on longstanding favourites, the Men’s and Women’s Hupana are designed to deliver quality, style and performance once again.

Deriving from the Maori word for ‘spring back’, the Hupana aims to create the sensation of flying whilst retaining maximal cushion and minimal weight due to its RMAT® midsole and outsole.

The men’s shoe is available in Black and True Blue, whilst women are offered Black and Plum, cost £85 and more information can be found here.