For Fall/Winter 2018, adidas and Pharrell Williams present a performance collection inspired by Africa’s culture of long-distance running, which symbolizes adidas and Pharrell’s common belief that, through sport, we have the power to change lives.
An admirer of running’s “peaceful, meditative nature,” Pharrell blends the foremost technologies of adidas with the bold patterns and bright colors of East Africa, where running is deeply ingrained.
This season marks Pharrell’s second foray into the world of sport performance, having last year designed and developed a tennis collection to be worn on court. With the new range, the collaboration moves from tennis to running, from America to Africa, home to some of the most accomplished long-distance runners in the world. Underscoring the brand concept of sport as transformation, running unlocks the potential to change lives globally. Running also offers a low barrier to entry and enjoys high levels of participation globally, aligning it with Pharrell’s personal message of equality, justice, and self-confidence.
The adidas by Pharrell Williams SOLARHU collection debuts one exclusive new footwear style and eight pieces of apparel for women and men, featuring patterns inspired by East Africa and realized in colors typically used on national flags in the region. The collection is expressed in rich tones of gold, purple, burgundy, cyan, and collegiate red and green.
The new Pharrell Williams SOLARHU runner is the key footwear silhouette of the season and the centerpiece of the collection, reinterpreting the bold color-worlds of East Africa and combining a longwearing
Continental rubber outsole with an adidas Boost midsole. Graphic variations of the Hu logo are embroidered on the shoe’s vamp and toe cap, while colorful suede detailing brings texture. The shoe arrives in three colorways: core black/bold green, core black/bright cyan, and bold gold/bold green. Each pair is sold with two additional sets of laces in complementary colors. adidas innovation meets tribal-inspired graphics to create the season’s apparel: engineered tanks, tees, shorts, and running tights that are taped and trimmed in bright graphics inspired by East African patterns.
They provide a foundational runner’s wardrobe with the global spirit that is Pharrell Williams’s signature.
As Pharrell himself explains: “Africa is a beautiful continent and the origin of civilization. Running is a state of meditation. Why not go back to the motherland and take inspiration from such a vivid and rich culture? Why not create a tribute to this incredible sport? Why can’t the shoe that people wear on the street have a performance function? This is what we sought to achieve with this collection.”
The adidas by Pharrell Williams SOLARHU collection will be available September 25th 2018 at Adidas flagship stores, select retailers, and online.