Claiming to be the fiercest shoe in running right now, the Saucony Xodus has had a radical refresh. New from the ground up, the Xodus ISO 3 takes Saucony’s award-winning cushioning system to the max by making the midsole entirely…
Following the success of the Cloud X launch last year, On is pleased to announce a new and limited edition shoe, the Cloud X Ultraviolet, to the Cloud X range. On’s newest release points On “towards the future” and not…
adidas Running and Parley for the Oceans today unveiled the UltraBOOST Parley in a new Deep Ocean Blue colourway inspired by the Mariana Trench, the deepest part of the world’s oceans and the site of the deepest-known piece of plastic…
Tomorrow, adidas will release the AM4SH shoe, the latest in a series of high performance running footwear the brand is producing in its digital and automated SPEEDFACTORY facilities. With the intention to create a specialized running shoe for those who…
Brooks unveils its softest cushioning material ever, the all-new DNA LOFT foam. First appearing in the updated Glycerin 16, DNA LOFT is the second new midsole compound Brooks introduced this year and marks an acceleration of the company’s footwear innovation.…
For Summer 2018, performance running brand Saucony is launching its Life on the Run: White Noise Collection. The new range takes inspiration from the mind-clearing effects of a good run and celebrates the way exercise, and running speci- fically, can…
This week, adidas announces the first official UK release of AlphaEdge 4D, a high performance running shoe featuring midsoles crafted with light and oxygen using Digital Light Synthesis technology. Digital Light Synthesis is a breakthrough process pioneered by CARBON that…
Disruption of space is what has made On the fastest growing running brand. With a premium Swiss design and high-performance technology, On has become a favourite not just among some of the world’s best athletes and runners, but with masters…
Launching across ASICS brand stories the HYPERGEL-KENZEN is a new line in ASICS footwear combining street style with high performance GEL® technology, for all day and all-night comfort. The new design incorporates GEL® technology with slip-on construction and GEL beads…
Five-time Olympian signs a deal with leading running brand until the end of 2018, as she looks to regain European title. Leading performance running footwear and apparel brand, Saucony UK, has announced a partnership with five-time Olympian Jo Pavey as…