Brooks unveils its softest cushioning material ever, the all-new DNA LOFT foam. First appearing in the updated Glycerin 16, DNA LOFT is the second new midsole compound Brooks introduced this year and marks an acceleration of the company’s footwear innovation.…
For Summer 2018, performance running brand Saucony is launching its Life on the Run: White Noise Collection. The new range takes inspiration from the mind-clearing effects of a good run and celebrates the way exercise, and running speci- fically, can…
This week, adidas announces the first official UK release of AlphaEdge 4D, a high performance running shoe featuring midsoles crafted with light and oxygen using Digital Light Synthesis technology. Digital Light Synthesis is a breakthrough process pioneered by CARBON that…
Disruption of space is what has made On the fastest growing running brand. With a premium Swiss design and high-performance technology, On has become a favourite not just among some of the world’s best athletes and runners, but with masters…
Launching across ASICS brand stories the HYPERGEL-KENZEN is a new line in ASICS footwear combining street style with high performance GEL® technology, for all day and all-night comfort. The new design incorporates GEL® technology with slip-on construction and GEL beads…
Five-time Olympian signs a deal with leading running brand until the end of 2018, as she looks to regain European title. Leading performance running footwear and apparel brand, Saucony UK, has announced a partnership with five-time Olympian Jo Pavey as…
ASICS to bring ‘Sound Mind, Sound Body’ philosophy to life through individually curated stories from inspirational movers. Over the coming three months, the I MOVE ME campaign will launch with nine inspirational stories, from nine ‘Movement Ambassadors’ tailored specifically for…
Saucony has teamed up with Japanese illustrator, RYOONO for a limited-edition Freedom ISO. Inspired by living things, RYOONO is known for his bold contemporary designs and creating colorful graphics and murals. The design of the limited-edition Freedom ISO is no…
To celebrate nearly twenty years of the GEL-NIMBUS series, ASICS is launching a new edition of its most popular long-distance shoe, the GEL-NIMBUS 20™ PLATINUM. The lightest model in GEL-NIMBUS history, the GEL-NIMBUS 20 is made for the runner in…
Saucony, is hitting the high street this spring to combine style with substance as they release their all new Denim ‘Life on the Run’ collection. Designed to stand-out on the street and in the shoe shops, the range is arguably…