HOKA ONE ONE tackles stability head on with the arrival of the Arahi. Lightweight and cushioned, the ARAHI claims to redefine what is possible with a supportive shoe. Featuring HOKA’s new J-Frame™ technology – designed to further enhance the active…
The Swiss Sports Company On wins the prestigious Product of the Year Award at ISPO, the international sporting goods trade-fair, for the Cloudflash – a shoe that is set to launch in the UK in April. The awards mirror On’s…
The Freedom ISO is Saucony’s first performance running shoe with a full length EVERUN midsole. The Freedom ISO’s full-length EVERUN foam midsole claims to maintain cushioning properties three times longer than standard EVAs while returning 83% of the energy absorbed.…
ASICS launch ‘Tokyo-inspired’ MetaRun 2017 showcasing heritage of design and technology The ASICS MetaRun 2017 combines inspiration from across Japanese culture and the iconic city of Tokyo. ASICS originally unveiled its long-distance running shoe, MetaRun, in December 2015 with only…
How do you choose the running shoes you buy? Do you get advice from a professional? What criteria do they use to select the ‘best’ shoe for you? Although the tide is slowly changing, there are still a lot of…
This long-distance running shoe for men offers huge amounts of cushioning thanks to the FluidRide 2.0 midsole, FlyteFoam bottom layer midsole and SpEVA top layer midsole, which increases bounce-back characteristics while decreasing midsole breakdown. Made for neutral pronation road runners,…
Adidas claim that these shoes are designed to deliver an energy-returning ride. Adidas says: Challenge yourself to a longer run with confidence in these women’s shoes. A boost midsole combines with a flexible STRETCHWEB outsole for a responsive, energy-returning…
Saucony’s Guide 10 have been released and are said to be the brand’s lightest and brightest stability shoe. Weighing in at 252g this shoe offers support for an over-pronator without excess bulk. As successor to the Guide 9, the trainer…
HOKA ONE ONE®, has unveiled its new 2017 line, which includes innovative updates to perennial favorites. Runners will appreciate a more accommodating fit, updated uppers and increased stability across the line. Highlights include improvements to the brand’s best-selling Clifton franchise,…
In a game-changing move for a more eco-innovative future, adidas today unveiled the UltraBOOST Uncaged Parley running shoe; the first mass-produced footwear created using Parley Ocean Plastic. The revolutionary footwear will launch mid-November, with 7,000 pairs available. UltraBOOST Uncaged Parley…