Following the success of the Cloud X launch last year, On is pleased to announce a new and limited edition shoe, the Cloud X Ultraviolet, to the Cloud X range.

On’s newest release points On “towards the future” and not only is Ultraviolet the 2018 @pantoncolour of the year, it is the colour of “originality, ingenuity, and visionary thinking” – taking running to a whole new perspective.   The Cloud X Ultraviolet is the shoe for runners that like to stand out from the crowd during their run or gym workout.  With high-vis reflective elements, it lights the way even in the low light of a studio class.

“The Cloud X is engineered for running but adapts to whatever else you throw into your workout,” explains Olivier Bernhard, former World Duathlon champion and multiple Ironman Winner and Co-Founder of On. “However you like to mix it up, the Cloud X has your back and encourages you to go longer, go harder, and go further than you ever thought possible.”

“The Cloud X is engineered for running but adapts to whatever else you throw into your workout,” explains Olivier Bernhard, former World Duathlon champion and multiple Ironman Winner and Co-Founder of On. “However you like to mix it up, the Cloud X has your back and encourages you to go longer, go harder, and go further than you ever thought possible.”

Weighing in at less that 190 grams, the Cloud X is a two-hit combination of highly effective foot protection and impossibly lightweight freedom. The sole of the Cloud X, crafted from Zero-gravity foam, effortlessly absorbs the shock of every collision between your foot and the gym floor. On’s patented Speedboard converts this impact energy into forward motion to blast you through your workout. The shoe’s functional engineered mesh and incredibly lightweight upper free your feet to fly across the gym mat completely uninhibited. The mesh also insures a cool foot climate from warm-up to cool-down and beyond.

The Cloud X acts as both a powerhouse and a palace; offering unbelievable support and comfort to take on every exercise easily. The lean heel cap, which sports precision-moulded cushion pads, locks your foot securely in place during each stretch, lunge, jump, and kick. Meanwhile, the shoe’s dual-density sock liner, seamless tongue and sock-like feel conform precisely to the dimensions of your foot to provide premium support while also leaving it in airy comfort, even while the rest of you is feeling the burn. For every fitness fan that constantly likes to redefine both themselves and their workout, the Cloud X cannot be beat.

The Cloud X Ultraviolet comes is available online now.

RRP:  £125