PhD Nutrition is the market leading sports nutrition brand for men and women with an intelligent approach to sport, fitness and active lifestyles.
Now in its 12th year, the York-shire-based company founded by Jason Rickaby and Mark Bowering now has offices in Hull, Leeds and Dubai, offering its range of premium high protein, performance-driven and great tasting products in over 50 countries worldwide. In 2017, PhD Nutrition reported triple-digit sales growth in China, Australia and the Middle East as well as double-digit growth in the UK.
So what is the secret of PhD’s success? Creating intelligent innovation is at the heart of the brand’s reputation with sport and fitness enthusiasts and professional athletes alike. The PhD brand logo is a split atom, representing the PhD quest to design and develop new, unique research-based products, always listening to what people want and need to achieve their personal fitness and performance-lifestyle goals.
PhD is respected by sports professionals worldwide – for example, it is the official sports nutrition choice of Olympic Gold Medallist, Luke Campbell MBE. PhD Diet Whey is one of the most well-known brands within the active weight loss and lean muscle category and is available in 1kg and 2kg powders, bars and a zero sugar protein water format, developed specifically to answer consumer needs.
The PhD Smart Bar, launched in 2017, is a standout recent PhD innovation, selling 1 million bars in its first 45 days. Still in Year 1, PhD Smart Bar is now a £10 million brand within the PhD portfolio. Jason Rickaby explains why the Smart brand is such a hit: “We know PhD has a consumer base that is 65% male and 35% female, with a growing female audience, which allows the brand to take sports nutrition to a more mainstream market. The category appeals to both women and men who are motivated to improve their overall performance as part of an active lifestyle. Feedback tells us that people appreciate the Smart range with its great tasting, high protein snacks and drinks in convenient formats, which have the added benefit of being low in carbs and calories. This suits people whose goal includes active weight loss as well as those who exercise regularly to get leaner or build muscle.”
It’s no surprise with their brand credibility, PhD Nutrition has recently been chosen as the official sports nutrition partner of the iconic David Lloyd Leisure, supplying its premium range of performance and active nutrition to all 99 UK locations. PhD will provide club members with performance nutrition products that taste great and help people achieve their active lifestyle goals.
With two-thirds of the UK population using fitness and exercise as part of their approach to healthy living, PhD is on course to bring its intelligent take on sports nutrition to an ever-increasing audience.