Veloforte is a new range of clean and delicious, small-batch, nutrition products created specifically to provide sustained performance for endurance activity.

Masterminded by the brand’s co-founders, husband and wife team Marc and Lara Giusti, Veloforte’s first range of bars are adapted from an authentic family recipe for Panforte into a credible, balanced & powerful nutrition product.

Motivated by Marc’s personal journey back to fitness following an operation, combined with a deep dissatisfaction with typical synthesised mass-market gels, bars and powders, Lara took the family’s version of the ancient Italian fortifier, Panforte, and created a unique alternative.

As a highly experienced cardiac respiratory physiotherapist, Lara understands exactly what the body needs to fuel, sustain and recover from endurance exercise.

She drew upon her professional knowledge, in combination with her award-winning talent in the kitchen, to adapt the original recipe using fresh and exceptional raw ingredients to achieve the optimal balance of 100% natural, performance enhancing carbohydrates, essential proteins and fibre. Heavily influenced by the family’s passion for the very best ingredients sourcing is key – such as oranges from Sicily, stone-milled flour from the Cotswolds.

Panforte is an ancient and delicious blend of fruits, nuts and spices – a specialty of Siena in Tuscany – it has been made by generations of the Giusti family. Originally baked by spice sellers who were the pharmacists of the day, it dates back as early as the 13th Century when it was held in high regard not only as a food but also a cure – a fortifying cake to restore health & vitality.

Initially tested by seasoned road cyclists on long distance rides across the UK and abroad and found to deliver sustained performance enhancement without any of the negative affects so common in synthesised products, the duo officially launched Veloforte in June 2016. In only a few months since launch Veloforte has been adopted as a go-to product by many Olympians, triathletes, cyclists & nutritionists.

Unlike synthetic energy products which are known to cause gastric distress and sugar peaks and crashes, Veloforte provides the optimum balance of carbohydrate (natural sugars), essential protein and fibre to deliver a more sustained energy release.

Currently available in three flavours:

The Classico – Citrus, almonds, honey & spices

The Di Bosco – meaning ‘from the forest’, full of red berries, strawberries, pistachio, lemon and honey

The Ciocco – Crammed with chewy dates, crunchy almonds and enriching cocoa

All Veloforte products are made from 100% natural ingredients and have a wonderfully satisfying bite & taste.

They are all Dairy-Free, Egg-Free, Soy-Free, GM-Free, Preservative-free and The Ciocco is also free from gluten.

Typical nutritional content:

Calories: 297 per bar (70g), Carbs 49g, Protein 5g, Fibre 4g

Pack of 3: £6.99

Box of 9: £19.99

Box of 15: £32.99

Box of 24: £49.99

For more information, please visit the website.