Sport Heroes Group has recently launched #MyMileMatters – a major UK charity fundraising initiative designed to raise money as well as build awareness of charities and charity run initiatives amongst the rapidly growing UK running community.




The campaign was kicked off with a group run through London’s Bankside led by Advent Running, and celebrity supporter Nicola Hughes (Made In Chelsea) accompanied by run club members, bloggers and charity representatives.

To join the campaign visit the website, register your tracking device (all the major running apps are covered) and start running! Once you have run one mile on six separate days you will enter a free draw to win £3,000 for your nominated charity and a running holiday worth £1,500 for yourself courtesy of All runs must be completed by 20th October ’16.


Participating charities include:

MacMillan Cancer Support

World Cancer Research Fund

Spinal Research

St Mark’s Hospital Foundation

Asthma UK

Rosa UK


Running Heroes is a leading online running community that works with brands and organisations to encourage, inspire and reward runners. Originally launched in France in 2014 where it has over 300,000 members and has raised over €300,000 for charity, Running Heroes is now in the UK, where it has a rapidly growing community of over 50,000 active UK runners.


Remember your Mile really does Matter!